Southern Designs by Shannon offers high-end custom horse show apparel at an affordable budget. Owned by Shannon Thrower of Aynor, South Carolina. Southern Designs was founded in 2016. What started out as just making show clothes for myself and a close friend, led to others wanting me to make them custom vests, shirts and showmanship jackets. Soon, I was making clothes for several breed show exhibitors and their trainers. Now I stay so busy making custom clothes, it’s very hard to keep very many items for inventory.
Our Loyalty program offers a point system for all of our customers several ways to earn extra cash for purchases, joining our members page on our website and subscribing to our social media accounts.
How it works. For every $100 you spend with Southern Designs, you'll automatically earn 10 points. 1000 points = $100. For joining our members page = 50 points. Subscribing to our socials = 50 points. This is free money. You can accumulate points and use them for any future purchases, shipping or gift cards. All pervious site members and social media followers automatically receive 50 points. Contact us for additional information.
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15% Off Online Items
FEATURE ITEM
Small Showmanship jacket. Black 4 way stretch fabric with copper, golden shadow, cream, and a touch of brown. Fully embellished with Preciosa crystals. Measurements: Bust 34-36 Waist 26-28 Hips 35-37 Sleeve 24.5 Fabric has a great feel and a lot of stretch. Alterations available.
Check out our BUILD A SHIRT page. This is where you can start with a basic simplicity shirt and add embellishments such as collar and cuff design, shoulder and sleeve design, front and back bodice design even fringe and chain. We offer endless possibilities. If you can dream it, we can make it! Add a custom pad to match at our custom set price.

Starting at $225
Choose one of our unique designs and vibrant yarn colors and we’ll bring it to life.

Starting at $200
through 1/15/2026
Our work pads have a heavy top layer with a custom weave wool blanket, 3/4" felt bottom soaks up moisture, allowing heat to dissipate away from the horse's back.












